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Welcome to BHG!


BHG Singapore Pte Ltd is a department store in Singapore which has become synonymous with quality, value and service. We currently operate two stores, strategically located in the north, west and central parts of Singapore with a total retail space of 220,000 sq. ft.

The department store was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). Today it operates under the BHG brand name and has become an established name in Singapore.



We aim to be the best at serving Singapore’s community by:

  • Bringing desirable international brands to the doorstep of our target consumer.
  • Creating exclusive designer quality merchandise at affordable prices.



  • One Team – We celebrate diversity and believe that the sharing of skills, knowledge and experience is essential to building great teams.
  • Entrepreneurial Spirit – We believe in growing the business and people together, encouraging everyone to share ideas with GROWTH as a mind-set.
  • Customer Focused – We offer a great shopping experience by continually delivering new and exceptional value through our products and services.
  • We Care About Our Communities And The Environment – We strive to be locally relevant and a good member of the community by being socially and environmentally responsible. The BHG store will be a reflection of the community's culture and lifestyle.

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