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Job Description

Job Title: E-Commerce Manager

Department:  E-Commerce

Location: Head Office


Direct manager: Head of Marketing & Ecommerce

Direct reports:  1


BHG is a Company undergoing a major transformation – we are creating exclusive designer quality merchandise at affordable prices, and bringing these desirable international brands to your doorstep. We’re changing rapidly, and we are looking for people who share our love for all things retail to join our growing team.
BHG Online was launched earlier this year and we're currently building an experienced, hands-on eCommerce team to grow our digital presence and enhance our online customer experience.   

As BHG’s eCommerce Manager, you will report directly into the Head of Marketing & Digital and be responsible for driving the development and growth of BHG’s digital transformation initiatives, while spearheading end-to-end digital marketing efforts.



  • Manage the entire Ecommerce P&L
  • Drive traffic to BHG Online - devise strategies and action plans to increase traffic, acquire new customers, increase conversion rate and optimize sales
  • Creation and merchandising of new products on BHG Online, including the creation of new web pages, capsule collections and sales categories
  • Improve UI and UX to enhance customer experience - work closely with the Head of Marketing & Digital to create the best in class customer experience journey
  • Strategize and execute a complete eCommerce digital marketing calendar, including email, database and social media marketing
  • Working closely with logistics to ensure the order fulfilment process is seamless – ensure sufficient inventory is available
  • Researching ideas for eCommerce growth 
  • Analyse internal data and web analytics to evaluate campaigns, ensuring positive ROI and making recommendations for further development
  • Plan and execute digital strategies across both BHG Online and other external marketplaces to increase sales and business opportunities
  • This role will manage a team of 2, so will also be responsible for overseeing BHG Online’s traffic and content management (including the execution of paid, owned and social media initiatives)


    • 8+ years of experience in eCommerce and digital marketing, either in-house or at an advertising or media agency
    • Experience within the retail industry an advantage but not mandatory
    • Strong commercial understanding, with a highly analytic skillset and good knowledge on Google analytics and other marketing analytics tools
    • Proven success in managing budgets and eCommerce P&L’s
    • Outstanding written, verbal, and presentation skills
    • Ability to multi task and work across multiple projects simultaneously
    • Demonstrated experience in managing SEO/SEM, email, social media, marketing database and display advertising, other platform campaigns and marketplaces
    • Experience in managing user funnels and A/B testing
    • Experience with Shopify will be an added advantage


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