Strategy & Planning:
- Develop, implement and manage launch plan, marketing & promotion programs to support operational objectives. This includes website and mobile promotions, paid search campaigns, email marketing, social media, merchandising and partnership marketing.
- Create channel and digital marketing programs to establish a strong brand voice to support incremental sales/revenue.
- Prepare a detailed monthly report on channel & digital marketing activities for sharing with management and key stakeholders.
- Ensure that all program executions conform to BHG Singapore’s brand guidelines.
Website & Ecommerce:
- Achieving sales and profit target for Ecommerce channel.
- Ensure the user experience from customer touch point through completed sale is user friendly to maximize conversion and revenue generation.
- Manage and maintain E-commerce website, publishing updates, product merchandising, landing pages, etc.
- Analyse and report on data from all online channels and provide insights into consumer patterns and trends
- Develop content for website and social copy that reflect campaigns and strategies.
- Define e-commerce key account plans and follow-up on campaign executions and post-campaigns.
- Analyse sales performance and extract valuable insights leading to actionable business strategies.
- Ensure that products are optimised in terms of searchability and on-site visibilities
- Develop and execute an acquisition strategy to gain new consumers and drive higher frequency purchase from existing consumers
Social Media:
- Maintain social media strategy in co-operation with the Marketing and Merchandising team.
- Drive the use of social media to create community and engagement with consumers.
- Ensure effective monitoring of social media to address customer service issues.
- Monitor & trawl social media to identify potential KOLS, bloggers, ambassadors, etc.
- Partner with Marketing team to create social and digital campaigns that align with sales goals and promotional calendar.
- Create and manage content customized to each channel.
- Implement strategies across Paid social, SEO, display and affiliates that are in line with the company’s business objectives
Financial:
- Achieving sales and profit target.
- Maintain expenditure within agreed limits.
- Exercise good judgement in digital marketing expenditure to ensure financial investments are well spent.
Other:
- Conduct research and monitor our target audience’s digital behavior and constantly auditing and analyzing the content / digital assets to identify opportunities and needs.
- Research competition, investigate benchmarks and provide suggestions for improvement.
- Stay up to date with the latest technology and best practices.
- Ad hoc request from Exco team members
|
