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Dyson’s mission is to solve problems others ignore with pioneering technology. By looking at hair through the microscope, Dyson uses science and engineering to develop its range of Personal Care technology. In 2016, re-engineered hair care with its iconic fast, focused and intelligent Dyson Supersonic™ hair dryer. Following its runaway success, Dyson introduced the Dyson Airwrap™ styler, a truly unique styling tool that uses the Coanda effect. Latest addition to the personal care range, the Dyson Corrale™ straightener is the only hair straightener with flexing plate technology that shape to gather hair, delivering enhanced styling with less reliance on heat.