About Us


BHG Singapore Pte Ltd – a leading department store in Singapore has become synonymous with quality, value and service. It currently commands six stores island–wide, strategically located in the north, west and central parts of Singapore with a total retail space of 220,000 sq ft.

The department store was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). Today it operates under the BHG brand name and has become an established name in Singapore.

Back by a myriad of local and international experience in the retailing business, BHG is set to take consumers on a shopping experience that is truly unique and memorable. It aims to become the most preferred department store for consumers in Singapore.


We aim to become the most preferred department store for Singaporeans through our commitment to value, service, ambience, offerings and engaging activities.


Our misson is to deliver an excellent customer experience by consistently fulfilling our brand promise – good value for price, service from the heart, a welcoming ambience, great variety of merchandise and engaging promotional activities.