Targeting mainly the hip and trendy urban female aged 25 to 35 driven by their creativity, passion and commitment, the aLT brand is about being adventurous, edgy and colourful for individuals looking for something different.

aLT has been carefully presented to make shopping a convenient and breezy affair, as products are classified categorically by needs and type instead of brands, with staff on hand should the shopper need assistance or a friendly opinion.

Whats in store?

aLT Beauty

Available at 3 BHG stores, aLT Beauty carries international brands with a highlight on quality brands sourced from major Asian cities such as Japan, Korea and Southeast Asia. aLT boasts exclusive Asian brands alongside established international brands, and offer shoppers a wide range of cult brands that sets it apart from other stores, adding an exciting new dimension to the shopping experience.

BHG Choa Chu Kang, BHG Bishan, BHG Clementi

aLT Lifestyle & Fashion

Available at BHG Bugis, one can expect an expansive selection of products ranging from IT gadgets, stationery, novelty gifts, kiddult games and confectionery as well as fashion accessories such as hair accessories, bags, hats, eye-wear, scarves, shoes and travel essentials that cater to today’s discerning shoppers.